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Building Brands Through Play

If your brand is interested in building memorable connections with an audience of active and social adults, you're in the right place.


Every week, thousands of players show up in person, with their friends, ready to have fun playing with JAM Sports. That’s where your brand meets them

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Let our positive experiences become your positive impressions.

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Our Players

Our 160,000 players are an active and social community, typically ages 20-40.

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JAM Sports players range from absolute beginners, to highly skilled, competitive players. Adult sports give them a way to meet new people and stay connected with friends as life gets busy.

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Our Markets

JAM Sports operates in over 25 cities across North America.

Our footprint includes major markets in Southern Ontario, Manitoba, Georgia and Michigan. 

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For national programs, we work with our network of affiliate adult rec sports providers. 

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Our Brand

JAM's brand purpose is connecting people through play.

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We've been operating for over 30 years and believe more than ever that play in an in-person, social setting is essential to well-being. 

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We take play seriously but keep the vibes fun, welcoming and casual.

JAM Sports by the Numbers

EMAIL LIST

180,000 active players

Canada and the US

WEBSITE

4.5 million annual sessions

1.2 million users

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SOCIAL MEDIA

7 million annual impressions

Custom content

VENUES

15,000 teams per year playing at premium venues like

JAM Sportsplex at Polson Pier

And the stat we're most excited about: 3.5 MILLION MINUTES OF FUN

Ways To Partner

It all starts with understanding your brand's objectives. From there we develop options that best suit your objectives, budget and timing. Here are some examples of how we work with brands. 

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CASE STUDY:
Vector

On-premise activation, sampling, email, website ads and custom content in support of the Nightleaguers campaign.

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CASE STUDY:
BET99

Integrated marketing activities including on-premise, media and contests to generate impressions and downloads.

160,000 people play with us every year across 25 cities in Canada and the US.
We'd love our players to meet you.
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Main Contact:
play@jamsports.com

For Partnership Inquiries:
partnerships@jamgroup.com




 

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© 2026 JAM Group. All Rights Reserved

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